Built a content engine that compounds
A repeatable editorial + paid system with attribution wired to revenue. Pipeline stopped depending on a single channel.
The challenge
Lumen's pipeline was a single-channel bet — when paid CAC crept up, revenue stalled. They needed a content engine that compounded and attribution that actually tied to closed deals.
Our approach
How we got there.
Wire attribution to revenue
Multi-touch attribution model connected to the CRM. We stopped optimising for clicks and started optimising for pipeline influenced.
Editorial system, not one-offs
A repeatable content calendar with templates, repurposing workflows, and a paid amplification playbook for every pillar piece.
Compound the winners
Weekly review cadence — double down on what converts, kill what doesn't. ROAS improved quarter over quarter without increasing spend.
Outcomes
What changed.
Stack
Tools and technologies used across this engagement.
- HubSpot
- Google Analytics 4
- Meta Ads
- Looker
- Webflow