EngineeringBuild
12 May 2025Build for longevity, not launch day
Most products are optimised for the demo, not the decade. Here's how we think about engineering decisions that still hold up years later.
6 min read
Practical notes on design, infrastructure, and building software that refuses to age.
Most products are optimised for the demo, not the decade. Here's how we think about engineering decisions that still hold up years later.
Every one-off screen feels faster until you have forty of them. Why design systems pay for themselves faster than most teams expect.
Weekly tense deploys are a choice, not a law of nature. A practical ladder from manual releases to deploys nobody notices.
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